Find hair’s new normal – hydrated, soft and shiny – with this everyday shampoo, infused with a cocktail of vitamins and antioxidants.

Coconut Acid – provides excellent lathering and conditioning.

Free of sulfates, parabens, phthalates, gluten, silicone, oil, mineral oil, petrochemicals and artificial colors.

Vegetarian-friendly and cruelty-free.

Safe for color-treated, Brazilian-treated and keratin-treated hair.

Wet hair and massage from roots to ends. Rinse and follow with Normcore Signature Conditioner or Soulfood Nourishing Mask.